10 Clothing Stores to Go in Santa Cruz

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The coastal city of Santa Cruz in California is popular for ‘Natural Bridges State Beach’, ‘Boardwalk’ and ‘Mystery spot’. Due to its close proximity to big metro cities like San Jose and San Francisco, a lot of weekend travelers flock in and out regularly. Whether you choose to cruise along the Monterey Bay on a bicycle or a car, you can find plenty of stores for shopping which ranges from street fashion to high-end boutiques. Amidst all the options, we present to you a compiled list of 10 clothing stores to visit in Santa Cruz.

1. Go Ask Alice

From apparels to Henna, they have it all. It is a quirky store on the Pacific Avenue (formerly known as Pacific Garden Mall). They are anything but conventional and have a good collection of clothes, jewellery, plants, tapestries, etc. Apart from their merchandise, what people love most here is the trendy and hip vibe. Thanks to the decorated windows of the store, it is hard to miss when in the vicinity.


2. Jade

Another one on the Pacific Avenue. If you’re browsing for designer outfits and evening cocktail dresses, Jade is the place to go to. It is an upscale scale boutique with a great collection of both men and women clothing. The owner keeps on bringing more designer stuff from time to time so as to cater different tastes.


3. Tomboy

A quirky store for jewellery, housewares, vintage and modern clothing. You can sense the friendliness the moment you enter the store. Cool bandanas, stylish totes, cowboy boots, trendy t-shirts are displayed on the racks. The target audience is free-spirited, bohemian, chic and modern people. They keep hosting free shows of various music bands. If this wasn’t sufficient to lure the crowd already, they are known for the best prices as well.


  • Name: Tomboy
  • Address:  1207 Soquel Ave, Santa Cruz, CA 95062
  • Phone: +1(831)469-4372
  • Store timings: 11:00-17:00
  • Online: http://www.tomboysc.com/

4. Cognito Clothing

One stop shop for clothing, costumes, wigs and accessories for men and women both. They are great for rentals as well. Whether you’re looking for something for a costume party or just the casual summer dress, you won’t go empty-handed. They have collections from some recognized brands like, Stop Staring!, Rock Steady, Pin Up Girl, Bettie Page, Trashy Diva, Esther Williams Swimwear, Burleska, etc.


  • Name: Cognito Clothing
  • Address: 821 Pacific Ave, Santa Cruz, California
  • Phone: +1(831)426-5414
  • Store timings: 11:00-19:00
  • Online: http://cognitoclothing.com/

5. Eco Goods

As the name says, it is an environment-friendly clothing shop for Men and Women, specializing in beautiful organic cotton and bamboo clothing. Other than apparels, they also have a range of body care products, children’s toys, hats, bags, home goods, etc. While this locally-owned shop is busy saving the environment, the customers are not disappointed on the fashion front. Prices might be on a higher side which justifies the produce that is both local and organic.


  • Name: Eco Goods
  • Address: 1130 Pacific Ave, Santa Cruz, California
  • Phone: +1(831)429-5758
  • Store timings: 11:00-19:00
  • Online: http://www.ecogoods.com/

6. Smoke and Mirrors

An unusual combination of Tobacco and apparels. Smoke and Mirrors sells clothing for both men and women. Apart from the apparel, accessories and shoes, they also sell tobacco and tobacco accessories and thus the name. The store is full of really cool products whether it is Pokémon Oversized Dress/Shirt or the glass work from local artists, they excel in providing quality stuff to their customers. Owners are happy and friendly people who love to help customers with their selections.


7. Bubble Lounge

Previously located in the tunnel inside the cooper house, the store is seen on the Pacific Avenue nowadays. This clothing store also deals with skin and beauty products for women. Looking for a latest chic designer denims or a casual and comfy yoga pants, Bubble Lounge will come to rescue. You can get beauty treatments from their aesthetician, fill up your stock of make-up and buy a dress, all in One place! They surely know how to keep women happy.


  • Name: Bubble Lounge
  • Address: 1315 Pacific Ave Santa Cruz, California 95060
  • Phone: +1(831)427-3600
  • Store timings: 10:00-20:00
  • Online: http://bubbleloungesc.com/

8. Jedzebel

It is a women clothing and jewellery outlet. Their fashion is casual yet smart. They are proud of their Silk Sari Magic skirts and organic cotton stuff. You can expect a range of long, flowy and unpretentious dresses and knee length skirts inspired by Indian sari prints. The easy on the pocket couture will definitely bring a smile to your face. Don’t forget to check out their packable hats.


  • Name: Jedzebel
  • Address: 703 Front St, Santa Cruz, CA 95060
  • Phone: +1((831)429-8004
  • Store timings: 11:00-18:00
  • Online: http://www.jedzebel.com/

9. Xandra Swimwear

A short drive from Santa Cruz, Xandra Swimwear is not just another swimwear retailer. The store might be relatively new but the owner has 14 years of experience in lingerie. Their uniqueness lies in the range of high- quality fashionable and designer swimwear and resort wear options for women and kids. If you’re not already happy with the existing selection on their racks, then don’t worry. They can get your swimwear custom-made. Located in a convenient Capitola mall, they’ll make sure you land in pools or at beaches in style with their stylish cover-ups, chic bikinis and gorgeous hats.


  • Name: Xandra Swimwear
  • Address: 116 Stockton Ave, Capitola, CA 95010
  • Phone: +1(831)515-7330
  • Store timings: 11:00-18:00
  • Online: www.xandraswimwear.com/

10. Nectar Creations

Women and Men fashion boutique outlet with a range from yoga pants to evening wear. They have a unique collection of yoga mats and bags as well. Their designs are inspired by various cultures including the Balinese culture. You can find a range of casual clothing in these designs, both for men and women in hand-woven fabrics. Women dresses are comfortable and classic. Other than clothing they keep a great selection of cast stone and hand-carved lava statues of Buddha, Ganesha, Quan Yin. They have 3 outlets and we vote for their Pacific Avenue one.


  • Name: Nectar Creations
  • Address: 1325 Pacific Ave, Santa Cruz, CA
  • Phone: +1(831)425-3886
  • Store timings: 10:30-21:00
  • Online: www.nectarcreations.com/


The list is not intensive and there are quaint stores and outlets at every nook and corner. The friendliness and the relaxed yet professional attitude of the people is commendable. People are passionate about what they’re selling and this is reflecting in the mushrooming of the stores in Santa Cruz. You’ll get awed by the innovative and unusual boutique stores. So whether you’re window shopping or browsing for a stylish couture, Santa Cruz has a lot to offer. Happy Shopping!

Have a good trip and travel!

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North America, Santa Cruz, State of California, U.S.A.