7 Things to Know About Harajuku Lovers

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Source: Ian Muttoo

Harajuku Lovers is a celebrity brand which was founded by Gwen Stefani, a recording artist in 2005 after the launch of her album. Harajuku Lovers was actually the name of the tour which she did for the promotion of her album. Later she made it her brand name and launched various perfumes, colognes, watches, and other products by the name of Harajuku Lovers. Some things to know about Harajuku Lovers are given below:

1. History and Evolution of Harajuku lovers

Source: Denise M

Stefani was a popular American artist or pop musician and she was always noticed by people for her unique styles and fashion. She was very fascinated by Japanese street fashion and youth culture which gave her inspiration about discovering Harajuku Lovers fashions and fragrances. All the fragrances are differentiated by Kawaii or adorableness shown on the packaging which shows Stefani with her four girls known as Harajuku Girls.

2. Introduction about Fragrances by Harajuku Lovers

Source: Erica Kline

There are about 28 fragrances in total by Harajuku Lovers. The first edition of perfume was created in 2008 and recent was created in 2014. Most of the perfumes were made in collaboration with Harry Fermont, Steve Demercado, Pascal Gaurin, Honorine Blanc, Richard Herpin, Adriana Medina and Clement Gavarry. All the perfumes are made for women especially.

3. Perfumes in Simple category

There are about 9 perfumes in the normal category. These include G of the Sea which is floral, fruity, woody and aquatic and was introduced in 2011. The second one is Harajuku Lovers Baby which is musky, floral, and powdery and was launched in 2008. The third one is Harajuku Lovers G which was launched in 2008 has a fragrance like vanilla, coconut, milky and sweet. The next one in the category includes Harajuku Lovers Lil Angel and has floral, woody, tropical and fresh spicy fragrance was launched in 2008. Other perfumes in this category are Super G, Jingle G, Harajuku Lovers Music and Harajuku Lovers Love.

4. Perfumes in Pop Electric Category


There are about 5 perfumes in this category. These are Harajuku Lovers Pop electric Baby, Harajuku Lovers Pop Electric Baby, Harajuku Lovers Pop Electric Lil, Harajuku Lovers Pop Electric love and Harajuku Lovers Pop Electric Music. Main features of the first type are it is powdery, musky, vanilla and sweet flavored. The second one is coconut, sweet, milky and tropical in fragrance. The third one has a sweet, powdery, fruity and musky smell and the fourth has fruity, woody, musky and aquatic fragrance.

5. Perfumes in Wicked Style Category

There are 5 fragrances in this category also. These are Harajuku Lovers Wicked Style Baby, Harajuku Lovers Wicked style G, Harajuku Lovers Wicked Style Lil, Harajuku Lovers Wicked Style Love and Harajuku Lovers wicked style Music. All these were introduced in the year 2010 and this category was dedicated to wild fashion of Tokyo Streets. Every girl has Wicked Style of her own and is wearing different coloured clothes shoes and hair.

6. Perfumes in Sunshine Cuties Category

This category was launched in 2009 and has 5 fragrances in total named as Harajuku Lovers Sunshine Cuties Baby, Harajuku Lovers Sunshine Cuties Love, Harajuku Lovers Sunshine Cuties Music, Harajuku Lovers Sunshine Cuties Lil, Harajuku Lovers Sunshine Cuties G. These fragrances are introduced especially for preventing tan, fading and escape the girls from heat of summers.

7. Perfumes in Snow Bunnies Category

This category was also launched in 2009 and includes mainly five types of fragrances. These are Harajuku Lovers Snow Bunnies Baby, Harajuku Lovers Snow Bunnies Love, Harajuku Lovers Snow Bunnies Lil, Harajuku Lovers Snow Bunnies Music, and Harajuku Lovers Snow Bunnies G. This collection was presented for the winter season and the bottles have cute dolls dressed in winter clothes.

Have a good trip and travel!

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